Pay-Per-View (TVoD) Statistics By Revenue, Platform and Facts (2025)

Introduction

Pay-per-View (TVoD) Statistics: Pay-per-view, also known as TVoD (Transactional Video on Demand), allows users to pay a one-time fee to watch a movie, show, or event. Unlike subscriptions, you only pay for what you want to watch. This model is often utilised for events such as the release of new films, live sports, or special programs.

In recent years, TVoD has seen strong growth. People now prefer watching content at home rather than going to the theatres. Platforms like Amazon Prime Video, Apple TV, and YouTube offer TVoD services. Statistics indicate that an increasing number of viewers are willing to spend on high-quality and exclusive content. This trend is also supported by improved internet access and the increasing use of smart devices.

TVoD gives users more control and helps content creators earn directly. As technology continues to improve, the popularity of pay-per-view services is expected to grow further.

Editor’s Choice

• A report published by Statista states that, by 2025, worldwide Pay-per-View (TVoD) revenue is expected to reach around USD 11.51 billion.
• Between 2025 and 2029, the market is expected to grow at a compound annual growth rate (CAGR) of 4.68%, reaching USD 13.82 billion by 2029.
• Pay-per-view (TVoD) statistics indicate that the United States is expected to generate the highest revenue from TVoD globally, reaching USD 2.53 billion by 2025.
• The average revenue per user (ARPU) is expected to be approximately USD 14.17 in 2025.
• Meanwhile, by the end of 2029, about 911 million people worldwide are expected to use Pay-per-View services.
• In 2025, almost 10.4% of people are expected to use TVoD, and this number is projected to increase to 11.3% by 2029.
• Besides, in the TVoD model, users usually pay between USD 3.99 and USD 6.99 to rent content.
• However, for the Electronic Sell-Through option, where users purchase and retain the content, the cost ranges from USD 29.99.
• Pay-per-View (TVoD) Statistics also elaborated that North America leads the market, with a valuation of USD 15.0 billion in 2023, expected to grow to USD 36.5 billion by 2032.
• Between 2025 and 2029, the Pay-per-View (TVOD) market in the United States is expected to grow, with revenue likely to rise by around USD 0.5 billion, representing a total increase of nearly 20%.
• During the same period, the number of people using pay-per-view services in the U.S. is expected to grow, with 7.8 million more users potentially joining, representing a rise of about 7.64%.

Key Features of Pay-per-View (TVoD)

• Instead of paying every month, TVoD lets you pay only for the movie or show you pick. It’s perfect if you watch only now and then.
• You can rent a video for a short period, such as two days, or purchase it to watch at your convenience. This gives you full control.
• Most TVoD platforms allow you to watch movies in HD or even 4K, providing a clear and high-quality picture.
• The cost depends on your choice; some titles are cheaper or on sale, while others are more expensive, so there’s something for everyone.
• Paying is easy too, you can use a bank card, PayPal, or even local payment methods, making it simple for all users.
• There’s no need to sign up for a long-term plan. You just pay when you want to watch something, no strings attached.

Pay-Per-View (TVoD) Statistics By Global Revenue

By Average Revenue Per User (ARPU)

By User Penetration Rate

By Content Type

(Source: marketresearchfuture.com)

• Pay-per-View (TVoD) Statistics show that movies valued at USD 14.0 billion in 2023 are anticipated to grow to USD 34.0 billion by 2032.

Furthermore, other types of revenue analyses are stated in the table below:

By User Demographics, 2025

Global Pay-per-View (TVoD) Revenue Statistics of Top 5 Countries

• According to Statista’s analysis, the United States is expected to generate the highest TVoD revenue in 2025, reaching almost USD 10,133.92 million.
• The United Kingdom follows with an estimated USD 5,823.16 million in TVoD earnings.
• Japan is third on the list, likely making around USD 5,423.40 million.
• Germany is expected to generate up to USD 3,212.88 million from Pay-per-View services.
• China is projected to rank fifth, with earnings of USD 1,880.00 million in 2025.

 Live Streaming Pay-per-View (TVoD) Statistics

(Source: thebusinessresearchcompany.com)

• The live streaming pay-per-view market is experiencing rapid growth. In 2024, it made about USD 1.61 billion.
• By the end of 2025, it is expected to reach approximately USD 1.88 billion.
• From 2024 to 2029, the market is projected to grow to USD 3.66 billion, with an average annual growth rate of 18.0%.

Pay-Per-View (TVoD) Platform Statistics

(Source: appsflyer.com)

• As mentioned in Pay-per-View (TVoD) Statistics, Google TV boasts around 270 million active monthly users, indicating significant market presence.
• Apple’s Services segment, which includes iTunes and Apple TV+, is expected to generate nearly USD 24.2 billion in revenue for Q2 2025.
• Sky Box Office is reported to make up to USD 385 million in revenue for the first half of 2025.

Platform Comparison of TVOD, SVOD, and FVOD By Origin of Films and TV Shows

(Source: smartyads.com)

TVOD (Transactional Video on Demand)

• There are around 977,841 movies and TV shows available on TVOD platforms.
• Nearly 56% of these titles come from the United States, totalling around 550,850.
• The EU27 countries provide 201,449 titles, making up 21%.
• Approximately 12%, or 118,074 titles, originate from countries outside the US and Europe.
• Other European countries add 107,468 titles, or 11% of the total.

SVOD (Subscription Video on Demand)

• SVOD services have a total of 378,204 titles.
• S. content accounts for 41%, comprising exactly 378,204 titles.
• About 27% (that’s 254,764 titles) are from other international countries.
• The EU27 nations contribute 201,918 titles, accounting for 22% of the total number of titles.
• Other parts of Europe provide 93,056 titles, which is 10%.

FVOD (Free Video on Demand)

• There are 66,620 films and shows available for free on FVOD.
• The United States accounts for 57% of this content, comprising 66,620 titles.
• The EU27 group comprises 24,028 titles, accounting for 21%.
• Other countries outside the US and Europe add 17,086 titles, representing 15% of the total number of titles.
• Lastly, other European countries share 8,790 titles, which is only 7%.

Transactional Video-on-Demand Market Statistics By Regional Analyses

• In 2023, North America led the market with a value of USD 15.0 billion, and it is expected to reach around USD 36.5 billion by 2032.
• Europe followed, with a starting point of USD 10.0 billion in 2023 and an expected reach of approximately USD 25.0 billion by 2032.
• The Asia-Pacific (APAC) region also holds a major share, beginning at USD 8.0 billion and expected to grow to USD 20.0 billion.
• Meanwhile, South America, the Middle East, and Africa (MEA) accounted for smaller portions, at USD 2.5 billion and USD 1.31 billion, respectively, in 2023.

By Key Players/Companies

United States Pay-per-View (TVoD) Statistics

• In 2025, Pay-per-View (TVoD) earnings in the United States are likely to touch USD 2.53 billion.
• Over the next four years, the market is expected to grow steadily at a rate of around 4.15% per year, reaching around USD 2.98 billion by 2029.
• By 2025, each U.S. user is expected to spend approximately USD 24.82 on pay-per-view content.
• Looking ahead to 2029, the number of TVoD users in the country is expected to increase to 109.9 million.
• Additionally, around 29.7% of people in the U.S. are expected to use TVoD in 2025, and this number is projected to increase to 31.4% by 2029.

Benefits of TVOD

• With TVOD, content creators can earn more money per viewer because viewers pay for each video individually, rather than paying a single fixed monthly fee.
• It gives users the freedom to choose between renting or buying a title without requiring a regular subscription.
• TVOD works particularly well for special content, such as live sports, concerts, or the launch of new movies, where viewers pay to watch a specific event.
• Creators have the power to decide how much to charge and when their content will be available, enabling them to plan more effectively and earn more.
• Since many people are tired of paying for multiple subscriptions, TVOD offers a simple solution by allowing them to pay only for the shows or movies they truly want to watch.

Conclusion

Pay-per-view (TVoD) is a convenient way to watch movies or shows by paying only for the content you choose. It gives viewers more control and is great for new releases or special events. People don’t need to pay monthly; they just pay when they want to watch something. This makes it useful for those who don’t watch often.

As more people go online for entertainment, TVoD remains a smart option for flexible and one-time viewing. It’s a good choice for both viewers and creators who want to offer something special without long-term plans.